Use blockquote formatting (for quotes of two or more sentences).There are two key ways to use quotes in your blog posts: In general, try to keep quotes relatively short: readers may not read a long quote, and if you end up quoting most or all of someone’s blog post, they may well object (as at that point, you’re essentially stealing their content). If you’re not 100% sure about whether a quote is accurate and/or attributed to the right person, check Quote Investigator. If you choose to go down this route, (a) try to select quotes that aren’t too well-worn and (b) make sure you attribute the quote correctly.
There are thousands of great quotes out there from well-known figure (historical and contemporary). Try HARO (Help a Reporter Out) to find great sources, or simply ask around on Facebook or Twitter. Perhaps you write about personal finances and you want to quote someone who’s worked in debt counseling, for instance.
This makes it easy to include and attribute quotes – you can just link to the original blog post – and also helps you build strong relationships. You can quote almost anyone in your blog posts. This can help you bring in a perspective that might not fit easily within your own voice or brand. You might have a peppy, upbeat style – but you might want to quote someone who’s more forthright or who’s prone to going off on a rant. If you want readers to stick around, you need to make your post easy to read. Quotes can be set apart from the rest of your text, creating extra white space and making your post look more interesting and engaging. Perhaps you’ve got some great thoughts about parenting toddlers…but you’ll have more impact on the reader if you also include some quotes from other parents, or from experts in child development, to back you up. Here’s the start of a BBC News article, for instance, with the quotes marked up:īy including quotes in your blog posts, you can: Pick up any newspaper or magazine, and you’ll see something that’s fairly unusual in the blogging world: most articles contain several quotes – words from people other than the author.
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